WANOWhere every tier starts · Service 1 of 6
Database Reactivation
If you've been quoting jobs for more than a few months, your CRM is full of estimates that went quiet and past customers nobody followed up with. We text that list with a relevant, timely offer and turn it into booked jobs this week — zero ad spend, using leads you already paid for.
The problem
The jobs you already paid for are dying in silence.
73% of leads and quotes never get contacted a second time. An estimate goes out, a rep follows up once — the average is about 1.3 attempts — and the lead just sits there. Every one of those homeowners gave you their number and asked for a price. They're not cold. They're forgotten.
That's money you already spent that never turned into revenue — and the fastest, lowest-risk place to find booked jobs without spending another dollar on ads.
How it works
Five steps, all handled by us.
1. Export and segment your list
We pull every old estimate and past customer out of your CRM — JobNimbus, AccuLynx, whatever you already run — and segment by recency and job type. Recent quotes and storm-damage leads get priority.
2. Write the message sequence
A 3–5 message SMS sequence: a personalized opener, a seasonal or value-driven hook, a soft ask, and a final close — written to sound like a person, not a blast campaign.
3. Launch the compliant campaign
Messages go out only to contacts with a documented prior business relationship, with proper opt-out language and A2P 10DLC registration in place. Warm contacts only — never cold outreach.
4. Replies route straight to you
The moment someone replies, it lands in your phone. The system opens the conversation and qualifies interest — you close the job. We never let a bot pretend to be you at the close.
5. Track what it recovered
Replies, booked appointments, and revenue from booked jobs are tracked from day one, so you know exactly what your dead database was worth.
What's included
Everything, end to end.
Database Reactivation setup
Everything needed to turn your existing list into booked jobs — you don't touch any of it.
- Full CRM export and lead segmentation by recency and job type
- Custom-written 3–5 message SMS sequence for your service area and season
- A2P 10DLC-compliant campaign setup with opt-out handling built in
- Reply routing so hot responses reach you immediately
- Reporting on replies, booked appointments, and revenue recovered
Full pricing for Database Reactivation — and how it fits with our monthly plans — lives on the pricing page.
850 old estimates → 32 booked jobs → $126k in revenue in 14 days
That's a real reference result from a database reactivation campaign, not a projection. Campaigns like this typically book 3–8% of the contacts they reach, and reported returns run $10–$50 back for every $1 spent — because there's no ad spend on the other side of the ledger, just a list you already own.
Your list is waiting
Let's find out what your database is worth.
Get on a call and we'll walk through your CRM together, estimate how many dead leads are worth reactivating, and lay out exactly what a campaign looks like for your service area.