WANOStorm Mode
A storm hits and lead volume in the affected zip codes spikes 10–50x overnight. Storm Mode activates outbound and inbound coverage within 24–48 hours of a qualifying hail or wind event, so you're answering the surge — not watching a bigger competitor answer it first.
The 48-hour race
Storm season is a race — and most 2–10 crew shops aren't built to win it.
After a hail or wind event, homeowners in the affected area aren't calling one roofer — they're calling three to five at once and hiring whoever calls back first. 78% of homeowners hire the first roofer who responds, and the average replacement job runs $8,000–$25,000— so every call your team can't pick up during a surge is a five-figure job walking to a competitor.
Big restoration outfits already run automated zip-code campaigns within hours of an event. A 2–10 crew shop working the phones by hand isn't competing on craftsmanship at that point — it's competing on response speed, against a machine built for exactly this moment. Storm Mode puts that same machine underneath your operation.
How it activates
Five layers, one alert.
Storm Mode isn't a separate product — it's an activation state that sits on top of your existing Wano stack and shifts everything into a higher gear the moment a storm qualifies.
Trigger layer
Storm-monitoring coverage (e.g. HailTrace) watches your defined service zip codes. A qualifying hail or wind event fires the alert that activates the rest of the stack.
Outbound campaign
SMS and call outreach goes out to past customers and prospect records in the affected zip codes: “Hail hit your area — free damage inspections this week. Reply YES to schedule.”
Inbound coverage, maxed out
Inbound voice and SMS coverage shifts to maximum availability — answering at 11 PM or 1 AM during the surge, qualifying storm damage vs. routine calls, and booking the inspection.
Reactivation pull
Past customers sitting in the affected zip codes who haven’t been recontacted get pulled into a targeted re-engagement pass, separate from the cold outbound list.
Storm landing page (optional)
A local, date-specific page — built for queries like “hail damage [City] [Month Year]” — can go live within 24 hours of the event to catch AI and search demand.
Why speed wins
Speed is the only variable that matters during a surge.
Storm Mode runs on the same speed-to-lead mechanics that make our AI voice agent and speed-to-lead system work every day — just tuned to maximum availability for the 48 hours it matters most.
78%
of homeowners hire whichever roofer responds first
21x
more likely to qualify a lead when you respond within 5 minutes
+391%
conversion lift when the response lands inside 1 minute
Who it's for
Built for the hail belt.
Residential roofers in hail-belt states — Texas, Colorado, Missouri, Oklahoma, Kansas, Nebraska, Minnesota, Illinois, and similar — who do insurance restoration work. Storm chasers and insurance-restoration specialists see the biggest lift: they're the crews facing 10–50x demand spikes, feeling missed storm calls the hardest, and with the most to lose if a bigger, AI-equipped competitor answers first.
Storm Mode assumes a working database reactivation foundation and 24/7 inbound coverage are already in place — it's the surge layer on top, not a starting point.
Storm Mode pricing
A seasonal add-on above your monthly tier — not a standalone plan.
$300–$500/mo add-on for existing monthly clients — covers storm monitoring, campaign management, and the 24-hour activation SLA.
$500–$800/event one-time activation for shops not yet on a monthly retainer.
Can be structured as a seasonal contract across the April–October hail window in hail-belt states.
Compliant by design, not as an afterthought.
Outbound storm campaigns only go to contacts with an existing business relationship or a documented opt-in — we build every campaign inside your A2P/TCPA compliance setup, not around it. See our privacy policy and SMS terms for the full messaging program details.
Before the next event
Storm season doesn't wait. Neither should your activation plan.
Talk to us before the next event hits your service area, so Storm Mode is already built, tested, and ready to fire the moment the alert comes in.